Why We’re Rebranding: a Letter from Our Directing Manager

Jocelyn Ping

We are proud to announce that we are changing our company name from New Zealand Chinese Jockey Club to Taniwha Horse Group.

Our business has undergone a significant transformation in the past few years. The new identity had to satisfy all of the existing expectations of what our original mark stands for, while simultaneously moving the brand forward to acknowledge the maturity, accessibility, and simplicity of our service, making "Taniwha Horse Group" the cornerstone of our branding in the region.

We’re incredibly proud of the work that we do at NZCJC and thankful for the employees, the partnerships, and clients that have accompanied us in our growth. We owe this rebrand to all of you.

As always, if you have any questions, please don’t hesitate to reach out! May we take this opportunity to thank you for your continued support. We look forward to delivering excellent services with this new branding.


Alan Fu, Directing Manager